Uber Technologies Inc. is well known for its aggressive mode of taking over territories. The company has operations in over 500 cities across 81 countries of the world. Uber’s die-hard attitude towards expansion and its ability to be at loggerheads with resisting governments could be why it remains an industry leader today. Uber in Africa is proving to be a formidable force. The company continues to enjoy rapid growth in major Africa cities. Uber launched in Africa in 2012 beginning with Johannesburg. The company has since spread its operations into 14 African cities including Lagos, Dar Es Salaam and Pretoria.
This doesn’t mean the ride share giant has enjoyed smooth sailing while increasing its global foot print in Africa. Local taxi drivers have expressed both verbal and physical displeasure at Uber’s growing popularity in Africa. Uber drivers in Kenya and South Africa have faced abuse in the hands of local taxi drivers. This setbacks have only spurred Uber on as the company continues to seek ways to attract more riders onto its platform.
Besides providing alternative means of transport for Africans and empowering willing drivers, Uber will also introduce some of its other popular services like
UberEATS, UberRUSH and UberPOOL. This was revealed by Alon Lits- General Manager of Uber in Sub-Saharan Africa to YPO about Uber’s expansion plans.
It is equally important to note that unemployment is a big problem in most African countries. By launching Uber in Africa, the company will provide job opportunities to thousands of people.
Despite some of the opposition Uber has faced in Africa, there aren’t key competitors who operate exactly the same way as Uber does in Africa. Other companies such as Snappcab in South Africa and Taxify which launched in Cape Town and Nigeria are struggling to meet up. Uber continues to enjoy unparalleled success in Africa by revolutionizing the Taxi industry. While trying to increase rider patronage, Uber in Africa slashed fares in Kenya to make its services more attractive to consumers. This move met with retaliation from Uber drivers who decided to protest what they felt was unfair. The disgruntled drivers went on strike in August of 2016 protesting the 35 percent cut in prices introduced by the ride-hailing service in East Africa’s largest economy. However, Uber has since resumed operations in Kenya and continues to battle it out with home grown competitor- Little launched by Safaricom.
While touting the progress made so far by Uber in Africa, Lits reported that: “In 2014, we had a million trips booked, during the first six months of 2015 two million trips were booked, and we have seen the trend continue.”
African countries are known for their warm reception of foreign investors who try to empower their citizens. The market is welcoming and with the government ready to support foreign investment, it means even easier operations for Uber.
We look forward to other success stories as Uber in Africa continues to make its way around the continent one city at a time.
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For our blog posts on some of Uber’s Services in Africa, see the links below:
- List Of Approved Cars in Cape Town
- How to Become An Uber Driver In South Africa
- An Introduction to Different Uber Services
- Uber Approved Cars in Lagos Nigeria
- Easy Taxi vs Uber
- List of Approved Cars in Johannesburg
- List Of Approved Cars In Durban
For other popular posts you might be interested in, check the links below:
- How Much Do Uber Drivers Make?
- How to Verify Your Uber Revenue
- How to Find the Highest UberX Fares
- How to Become an Uber Driver (In the US)