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About Uber in Russia

 

Background

Uber in Russia launched late 2013. The company began by attracting the attention of individuals who would enjoy the opportunity of driving other people to make money. Uber in RussiaThe ridesharing behemoth was said to have signed up about 3,000 drivers in the first one and a half year of its operation. As Uber in Russia grew, authorities in the country’s capital city- Moscow where Uber is solely operating in, began to reel the company in on the need to follow dully set regulations for taxi operators.

Uber, as usual battled it out with Moscow authorities through 2014 and 2015 until the Moscow Department of Transport threatened to ban the company from the city. Uber got the official go-ahead after it submitted to the city’s regulations in March 2016. The regulations included that only drivers with DoT licensed vehicles can pick up passengers. Also, Uber must be willing to share the trip details with the authorities of the Russian capital. Uber has the UberX, UberSELECT and UberBLACK options available in Moscow city.

 

Competitors and People Preference

Uber in Russia has one major competitor- Yandex Taxi. Russia’s search engine giant Yandex, launched a taxi arm in 2011 called Yandex Taxi. Yandex Taxi currently dominates the Russian market with about 15,000 taxis signed up on its platform in 2015. Uber currently has about 3,000 vehicles signed up under its platform. Hopefully in time, Uber in Russia will catch up with this fierce rival in a race to dominate Russia. While Yandex taxi is available in some other cities of Russia, Uber is only available in Moscow.

In a conversation with a couple of users in Moscow who declined to have their names mentioned, they revealed to me that they mostly used Yandex because it has a shorter wait period. Apparently, the wait period for Yandex taxi was between 3 – 10 minutes,while they have to wait between 3 – 20 minutes for an Uber driver to arrive. However, Uber is clearly the cheapest car ride option in Russia with even classier rides. Others praised the different Uber services (UberX, BLACK and SELECT) available in Russia as it gives passengers options to choose from depending on the purpose of the ride. 

The rideshare users interviewed seem to enjoy the best of both worlds by using the Yandex Taxi and Uber apps simultaneously. Sometimes, Uber’s longer wait period was inconsequential since the ride is cheaper and classier. However, the conclusion reached was that Yandex Taxi was the preferred option.

 

Our Conclusion

Uber has not been very keen on its expansion in the Russian market. It’s hard to tell if it intends to make an entry into other Russian cities. Uber’s longer wait period could be justified by the dearth of Uber drivers available in Moscow city.

Finally, I must point out that Moscow is not an easy ground for companies offering online taxi services. Dmitri Izmailov, general manager of Uber in Russia explained in a statement that: “Moscow has one of the highest rates of car ownership in the world and suffers from chronic congestion as a result… According to a study by TomTom, bad traffic means that Muscovites spend twice as long as they should in their cars. And with Russia set to become Europe’s largest car market by 2020, this issue will only get worse over time.”

However, this problem will in time to come, shed more light on the need for Muscovites to embrace ride sharing. A service like Uber’s grows exponentially when the people realize they could actually help reduce cars on the road and ease traffic by simply taking a ride in an Uber.

 

 

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Uber Driver Promo: Uber Earning Boost

 

Uber has always tried to balance the strata – ensuring that riders get cheap rides without adversely affecting drivers’ income. Uber driver promotions are not an entirely novel concept. These promos are designed to help Uber drivers earn more. Uber Driver PromoThe Uber Earning Boost is another Uber driver incentive that alerts and assures drivers of surge pricing on fares that originate from a certain place and at a certain time while still charging passengers normal fares.

 

When?

Drivers do not have to register for this Uber Driver promo to be eligible but you have to receive an email telling you about this program. The e-mail will show all of the Uber Earnings Boost locations for the week. Also, drivers can see where the Uber Boost area is for the current day as they use the app

This income boosts typically occurs when Uber needs to motivate drivers to get on the road. This may include, but is not limited to, rush hours, mass commuting hours, weekends and places where there are more social gatherings.

This Uber Driver promo is another way Uber subsidizes fares for passengers without bleeding Uber drivers’ income. Please note that a driver is not mandated to partake in the Uber Boost Promo.

 

Where?

The ‘where’ is simply the Boost Area. This is displayed in the app within a red cloud or boundary. Rides originating within these boundaries will have surge multipliers attached to the passenger’s fare.

 

Terms and Conditions of Boost Earnings

For now, there are no minimum requirements to qualify drivers for the Uber Earning Boost. You simply receive an offer via email from Uber. However, is there is natural surge pricing within a boost area, drivers who receive boost earning offers are free to opt in for that instead of the Uber earning boost. This means if there’s a regular Uber surge within a boost area, drivers will be paid whichever one is greater.

 

 

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The Best Phone Mounts For Uber Drivers

 

As an Uber driver, you need some essential equipment in your vehicle to make driving a lot easier for you.  A dependable phone mount is a must have for all Uber drivers. This posts will discuss a couple of choices that Uber drivers could consider when purchasing phone mounts. Before we delve into that, let’s look at a few reasons why a phone mount is a must-have for Uber drivers.

 

Why You Need  Phone Mounts

It helps make navigation easier – I have been driven by Uber drivers who use phone mounts and those who do not . What I found out is that those who don’t have a phone mount don’t find it particularly easy picking and dropping their phones  while making turns.

It ensures safety while driving – Driving is an activity that requires 99.9% concentration at all times. When you are behind the wheels, anything that takes your eyes entirely off the road even for a second is dangerous. A phone mount makes it possible for you to keep your eye on the road as the phone will be in your line of sight while glancing at your map.

It makes you look like a 5 star Driver – I like to see a driver well equipped and organized. I feel safer in cars where the driver doesn’t have to look down at their phones every single time. It just makes me feel like they have it all together.

 

The Top Phone Mounts

 

Phone mounts

  1. RAM X-Grip

This phone mount is a very nice option. Although a little bit pricey, drivers who don’t mind spending a little more for quality would definitely want to have this.
It costs about
$30 on Amazon. As the name suggests, it has X-shaped grip arms. Also, you can purchase additional hardware to extend the phone out as long as you want. This mount can hold phones are between 1.8 and 3.25 in width. Along with the mount, you’ll be given adhesive which you can use in securing the rubber tips to the grips.

 

  1. Kenu Airframes

There are two different types of Kenu Airframes and the significant difference between the two lies in the width of the phones they can hold. Airframe will accommodate phones up to 2.8? wide, while the bigger versioPhone mountsn called Airframe+ will accommodate phones up to 3.3? wide. This type of phone mount is usually attached to your car’s vents, and allows the AC to blow directly towards it to keep it cool – which is necessary because your phone is always in use. With soft rubber attached round the mount’s interior, you can be sure your phone is held firm but gently to avoid scratches when you try to dislodge it. Kenu Airframes cost between $20 and  $30 on Amazon.

 

  1. Wiz Gear

This is a recommended low-cost option some Uber drivers may want to consider – costs about $10 on Amazon. Phone mountsThis mount is magnetic and obviously solves the issue that your phone size might present when you try to purchase a mount. WizGear mount includes two sizes of backing plate – that much value for just $10.

 

These are three mounts we think might be suitable for Uber drivers. A good driver should not to be in control of anything else besides the wheel with eyes focused on the road. A good phone mount guarantees that. It’s your car, but it’s the passengers’ ride. So try as much as possible to make sure that they enjoy it. It’s a good way to ensure that they have a good experience, and you get a  good stream of 5 star ratings.

Do you have any thoughts? We would appreciate them. Do Use the comment section.

 

 

 

Other Interesting Uber Related Posts

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Why You May Get Deactivated As An Uber Passenger

 

In this post, we will be looking at a few yet interesting things that could get an Uber passenger’s account deactivated. Truth be told, it is very unlikely that Uber would be in a rush to kick a rider off the platform – riders bring the money.  So, unless the situation presented demands that the Uber passenger be deactivated, Uber will have no choice but to do so.

Uber passenger

Before we proceed, please bear in mind that some of the events listed below are unofficial and are based on our findings. Therefore, they should not be considered an echo of Uber’s policies.

 

 

6 Possible Reasons that Can Get an Uber Passenger Deactivated

 

Damaging drivers’ or other passengers’ property

If you intentionally destroy a property (phones, laptops or whatever item) that belongs to the Uber driver or another passenger in the car, Uber will deactivate your account after conducting investigations and finding you culpable.

 

Assaulting an Uber driver or another Uber passenger

This is obviously a clear and warranted reason to get an Uber passenger deactivated. You can view here a typical situation captured on a driver’s dash cam.  Uber community guidelines make it clear that Uber passengers shouldn’t touch or flirt with other people in the car.  Hitting or otherwise hurting a driver or fellow passenger is grounds for immediate deactivation.

 

You owe on your Uber account for too Long

It is possible that your account may be suspended if you do not pay your fares on time; you may not be able to request rides if you let a debt lie there for longer than necessary.

 

Report a false incident/try to frame Uber or driver for undue compensation

Jenny, an Uber passenger we had the opportunity of speaking with told us she once had strong reasons to think she was overcharged for a ride. Angry at what she believed was an attempt to cheat her at that time; she sent repeated emails to Uber and continuously made her displeasure known. On a closer look, she realized she was wrong and stopped the spite emails. 

By disputing fares without proper evidence, this could be termed as fraudulent or illegitimate behavior which undermines the trust on which Uber is built. She tried to open the app after then and was unable to do so. However, the situation was later resolved. It is always safe to ensure that whatever complaint or report you are submitting is correct.

 

Use of inappropriate and abusive language or gestures

Using verbal threats, and making comments or gestures that are aggressive, sexual, discriminatory, or disrespectful to an Uber driver or passenger is grounds for deactivation. Texting, calling, or visiting someone in person after a ride has been completed without contacting Uber first and providing genuine reasons for the need to pay such visits can be termed an inappropriate gesture thereby giving room for deactivation.

 

Have a ridiculously low rating

Just like the rating feature is put in place to keep drivers in line, it also serves as a means of curbing customer excessive behaviour. Although it is not as sensitive as the 4.8 requirement for drivers, a passenger’s ratings can’t get too low or it becomes preposterous. Uber assumes that the ratings indicate how good/displeased the driver felt after driving you, and getting constant bad ratings would be a bad sign. This can prompt Uber to  ban you from using their services.

 

Please visit here to learn more about securing your account with Uber  and Uber’s community guidelines

So if you enjoy using Uber and want to keep Ubering, ensure you are on your best behaviour else, you may get your Uber passenger account deactivated.

 

Sign up to have our blog posts (catering to Uber Partners and Drivers) delivered to your email every week!  In exchange for signing up we will give you our highly rated report with suggestions to help you increase your Uber Revenue. We cover trending topics relevant to the success of your business as an Uber car owner or driver, as well as cutting edge improvements on how to improve the management of your business: like how to better control costs and increase your revenue. Thanks again for visiting! We look forward to hearing from you about your experience and being a part of your new growing business!

 

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Study Shows Uber Drivers Reduce DUI Deaths

 

Uber drivers are making our roads safer. A study conducted by researchers at Temple University revealed that the advent/presence of Uber has caused a decrease in the level of DUI deaths and arrests. Uber driversThe study reveals how the app based company that lets people request rides from their phone has turned out to be a lifesaver. Using an Uber– a service that makes it easy for people to avoid driving when drunk, has grossly reduced the number of drunk drivers on the road. Relinquishing the wheels to a capable Uber driver not only saves the life of the drunken passenger but also the lives of other road users.

 

What is DUI

DUI is an acronym for Driving Under the Influence. As the title explains, it is a crime that relates to driving when impaired by alcohol or drugs. In the US, for example, drivers are arrested for DUI when Blood Alcohol Content (BAC) is over .08. This offense, as little as it may seem, is said to claim over 13,000 lives yearly in the US.

 

Specifics of the Study

The study was conducted by Brad Greenwood and Sunit Wattal. Using data compiled in the state of California from 2009 to 2015, they concluded that a nationwide implementation of UberX would save 500 of the 13,000 lives lost to DUIs yearly in the US. This means that UberX cuts the level of DUIs nationwide by about 3% yearly.

 

How This is Possible with Uber drivers

Uber is an app based taxi alternative company that allows you request a ride via the Uber app downloaded on your phone. If you are impaired in any way, all you need to do is tap a few buttons and your Uber driver arrives to pick you within minutes. If your blood alcohol content is over the legal limit, Uber is a life saver. You do not have to worry about flagging down a cab and being taken advantage of by greedy cabbies. An Uber driver receives your details and simply arrives to pick you up. There is no price haggling as the cost of the ride is fixed.

 

What Drivers Should Know

Uber takes pride in contributing to building a system where DUIs are non-existent. Therefore, the app based service has no tolerance for Uber drivers who drive under the influence. Uber drivers can get deactivated for many reasons including DUIs. Therefore, it is important to stay away from alcohol or drugs while you are active and online as an Uber driver.

 

What Passengers Should Know

Uber frowns at all forms of driving malpractices. It also relies heavily on the feedback of passengers to keep drivers in line. Therefore, passengers must remember that they reserve the right to give a rating that indicate driver’s performance or report more serious cases like DUIs for example.

 

Sign up to have our blog posts (catering to Uber Partners and Drivers) delivered to your email every week!  In exchange for signing up we will give you our highly rated report with suggestions to help you increase your Uber Revenue. We cover trending topics relevant to the success of your business as an Uber car owner or driver, as well as cutting edge improvements on how to improve the management of your business: like how to better control costs and increase your revenue. Thanks again for visiting! We look forward to hearing from you about your experience and being a part of your new growing business!

 

 

Other Interesting Uber Related Posts

For our blog posts on some of Uber’s Services, see the links below:

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Your Ultimate Guide: How to Schedule Uber Rides

Schedule Uber Rides

 

In this post, we would be looking at how to schedule Uber rides in advance. By sharing a step by step guide, we will show you the vital details you need to pay attention to when you schedule Uber rides. You should know that there are tricks you could learn from this post that would get you more value for your time while commuting. Also, you get to learn about the Kommen app and why you should pre-schedule your Uber rides with the Kommen app.

 

Step 1 – Draw Your Plan

Planning your original events, appointments or engagements beforehand is the first step. You have to identify your plans before scheduling a ride. Your original schedule is the prototype from which your ride schedule develops. Map out your week or month; possibly make rooms for surprises and you are on your way to creating an effective ride schedule.

 

Step 2 – Identify the Transport Factors

This is the point where you identify details or logistics of the coming week or month. You must, at this point, identify the where? When? and What?

The “where?” bothers on two (2) factors; your pickup point and your drop off point for each ride. For your pick up points, it is important to choose unique locations as pickup points to make it easy for your driver to locate you when they arrive. As for the ‘when?’ you also have to choose the time of pickup and drop-off. We all know time is a vital detail when making plans. So it is advisable that you leave an allowance of about 4 to 10 minutes when scheduling your pick up time so that you are prepared for certain delays that may eat into your time. The ‘what?’ is when you determine the kind of Uber service suitable for the event. You choose which Uber service you would love to use according to the importance of the event and the image you want to project. Uber has a plethora of services designed for your every need.

 

Step 3 – Get Your Kommen App

By downloading the Kommen app now, (if you haven’t done so already) you get to enjoy the benefits of having your Uber rides pre-booked with no hassles. The app is very simple to use. You can input the details you have gathered in step two and just book your rides for up to 30 days away. This service is available in every Uber city.

Download Kommen to Schedule Uber Rides here

 

 

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Doordash and The On-demand Gig Industry

 

Serving efficiently in the on-demand industry is very important as the market provides a level playing field for all players. DoorDashDoorDash as a fairly new player in the food delivery industry is aware of the strong competition they have to face on a daily basis. Providing a service that is attractive for both consumers and drivers is important to DoorDash. Launched in 2013 by Evan Charles Moore, Andy Fang, Stanley Tang and Tony Xu, DoorDash currently operates in just major cities in the US cities and seems to be a company drivers want to drive for.

 

DoorDash’s Distinct Features Include:

  • a self-learning dispatch system  that adapts to certain variables such as expected demand 
  • a capacity algorithm to anticipate how many drivers they’ll need on duty during a particular period
  • smart technology around preparation time, so driver’s don’t arrive too early – before the food is ready; too late – when the food’s getting cold
  • A planning system that allows drivers to pick meals from multiple places and deliver to the consumers in batches, rather than just dealing with one order at a time

They ensure that the three parties (the consumer, the restaurants and DoorDash) involved in the transaction have the easiest time getting things done. Customers are able to clearly follow their order – tracking and receiving their food at the most appropriate time. Restaurants, on the other hand, are able to leverage an additional point of sales and a new channel of advertising their services.

 

Services

DoorDash, as already stated, offers seamless food delivery to customers. However, other factors come together to form the convenient service they are widely known for.      

 

Pricing (How much do dashers earn?)

DoorDash drivers (called dashers) can make good money and they also keep 100% of the tips.

Dashers are paid $6 per delivery and an average of $10 – $15 per hour. In any event that a driver does not make up to $10 in an hour, DoorDash pays the difference to the driver. Drivers drive anytime they like as the work is quite flexible. DoorDashFor the partnering restaurants, DoorDash takes an undisclosed cut off the cost of orders placed through its system.

Do you want to drive for DoorDash, see below:

 

Basic Requirements for DoorDash Drivers

  • Drivers must have clean driving records
  • Drivers must be 18 or older with at least 1 year of driving experience
  • Drivers cannot have any major violations in the last 7 years, including: DUI, Reckless Driving, Homicide or Assault, driving with a suspended license, Failure to stop or report and driving with a license that is suspended or expired
  • Drivers with less than 2 years of driving experience cannot have any incidents* in the last 3 years
  • Drivers under 21 with more than 2 years of driving experience cannot have more than 1 incident* in the last 3 years
  • Drivers 21 and older with more than 2 years of driving experience cannot have more than 2 incidents* in the last 3 years
  • You must pass a background check.

 

DoorDash Regions

The present DoorDash regions are: Northern CaliforniaSouthern CaliforniaSeattleMinneapolis. Other cities includes: HoustonIndianapolisPhoenixDallasNew York CityChicagoBrooklynBostonWashington DCAtlantaManhattanSee More…

 

There have been a lot of postulations that DoorDash will do well if the scope of the business is widened to adopt other on-demand services. We have to wait to see if this is a business model they will consider as the company seems to be doing very well in food delivery for now.

 

Sign up to have our blog posts (catering to Uber Partners and Drivers) delivered to your email every week!  In exchange for signing up we will give you our highly rated report with suggestions to help you increase your Uber Revenue. We cover trending topics relevant to the success of your business as an Uber car owner or driver, as well as cutting edge improvements on how to improve the management of your business: like how to better control costs and increase your revenue. Thanks again for visiting! We look forward to hearing from you about your experience and being a part of your new growing business!

 

 

Other Interesting Uber Related Posts

For our blog posts on some of Uber’s Services, see the links below:

 

For other popular posts you might be interested
in, check the links below:

 

Uber and The Driverless Car Future

 

Uber’s watchword is advancement. The sole target of the business from the onset has been to revolutionize the transportation industry – introducing brilliant innovations that make the lives of commuters easier.Driverless car Gone are the days when using a cab cost a fortune. With Uber, riding with cabs has become quite affordable. 

Now, we see driverless cars in sight.

Having launched the Uber Advanced Technology Centre in Pittsburg, it is now very obvious that there are not only intentions, but also plans of implementing the introduction of driverless cars in the nearest future. This research center would focus on the areas such as mapping, vehicle safety, and autonomy technology. This is a very huge investment but giving how dedicated Uber is to advancement and improvement of their service – it is an investment they deem very necessary for the driverless car future.

Since inception, Uber has always hinted that eliminating the fee that Uber has to pay drivers will make riding with the service even cheaper. “The reason Uber could be expensive is because you’re not just paying for the car — you’re paying for the other dude in the car… When there’s no other dude in the car, the cost of taking an Uber anywhere becomes cheaper than owning a vehicle. So the magic there is, you basically bring the cost below the cost of ownership for everybody, and then car ownership goes away” said Travis Kalanick while speaking with Kara Swisher at the annual code conference.

With Arizona showing so much support to tech companies, Uber does not have to worry about where to run their tests anymore. This makes the task even easier. It is true that other states might have allowed the test of driverless cars on the condition that a real person stays in the car just in casDriverless care there’s a failure, but Arizona seems to be showing more support.

 

My Thoughts

Such opportunities will ensure that the execution of Uber’s project is seamless. Although this might be another big breakthrough for Uber and the tech world in general, it is still very disturbing if we stop to imagine the impact this development would have on the lives of many drivers. How would countries offset the unemployment gap this innovation will create? However, we are hopeful that the world economy would be able to find a balance between a truly remarkable advancement and the great shake it might bring.

 

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Juno vs Uber: How It Competes With Uber

 

Juno is looking to compete with Uber in the rideshare market. Uber is known to be quite a top contender and one of the pioneers in the sharing economy. It is impressive that Juno has chosen a worthy opponent .

 

More Details

The ride-sharing service, Juno is looking to take on Uber by focusing on Uber’s weakness: Uber-drivers relationship. Many drivers have expressed their displeasure with some of Uber’s practices. The high commission (which is 35% in some market) that Uber takes off each ride is a huge bone of contention. Juno has decided to take just 10% commission off rides as an incentive to lure Uber drivers its service.

To buttress this valid point above, a post on NewYorker quotes Arun Sundararajan, the author of the book “The Sharing Economy,” who says. “I can’t compete with them [Googel]on search-engine quality, because they’ve got all the best algorithms. So I compete on something that they can’t respond to easily. With Uber, it’s not quite as clear-cut, but if you look at all the different dimensions of their execution the driver relationship is the weakest, and it’s not one that they can easily correct.”

It seems this approach is working for Juno as its founder and CEO Talmon Marco said Juno currently has more than 16,000 drivers, and the company gives them more of a sense of ownership than its competitors. In his words: “our drivers refer to Juno as ‘we’ — ‘We at Juno… When was the last time you heard an Uber driver saying ‘We at Uber?'”

 

When Marco appeared on CNBC’s “Squawk Alley”, he spoke about what he envisions for the future; where focusing on being more efficient in some aspects can help them crush their competition. Juno will be cutting what it spends on marketing and recruitment. According to its chief executive, the company believes that being able to cut down on the cost of marketing and recruitment would be a good point of contest.

Speaking in this regard, he says: “As a follower, there are opportunities for us to be far more efficient in terms of how we spend dollars to attract both drivers and riders,” he said. “Our economics are much better because of it.” In this  interview, he further stated that because more than 50 percent of his business comes from word of mouth, the company is spending just a little amount on the propagation on the message. 

Juno has also chosen to increase sign up rates by asking drivers to display their Juno issued phone screens during rides. These screens will default to an image of the logo when a driver is offline that says “Invite (35%)” — referring to the current rider discount. This mode of advertising doesn’t sit well with Uber. The ride sharing giant has issued threats to defaulting drivers and sometimes resorted to deactivation.

JunoAlso, the  company is actively poaching drivers who are currently driving for Uber and Lyft. The requirements for becoming a Juno driver are as follows:

  • Drive for either Uber or Lyft
  • Taken a minimum of 100 fares for either Uber or Lyft
  • Maintained a high rating

Besides the all time low commissions, Juno is offering Restricted Stock Units to drivers but only drivers who drive for a minimum of 30 hours per week for 24 out of 30 months will qualify to have their RSUs converted into stock. For this to actually happen or the stocks to be worth any real money, Juno has to either go public or get acquired within seven years from the time the RSUs are issued for them to be worth real money. This is actually a good gesture from Juno who seeks to operate a friendly and socially responsible business.

 

Conclusion

The company touted it has continued to grow, and now has over 10,000 weekly drivers. Despite this impressive growth, drivers do not seem to abandoning Uber for Juno. In August 2016, about 35,000 drivers took at least one ride with Uber according to recent data from the Taxi and Limousine Commission. Perhaps, it is better for Juno to lower its sight a little and seek competition in the likes of Lyft. Various companies have undertaken the task of competing with Uber- a company valued at about $80 billion dollars and realized it will require more of funds than guts to wrestle with the ride sharing behemoth. As said above, it is quite impressive to see Juno trying but we hardly think kindness is enough to bring Uber to its knees.

 

 

Sign up to have our blog posts (catering to Uber Partners and Drivers) delivered to your email every week!  In exchange for signing up we will give you our highly rated report with suggestions to help you increase your Uber Revenue. We cover trending topics relevant to the success of your business as an Uber car owner or driver, as well as cutting edge improvements on how to improve the management of your business: like how to better control costs and increase your revenue. Thanks again for visiting! We look forward to hearing from you about your experience and being a part of your new growing business!

 

 

Other Interesting Uber Related Posts

For our blog posts on some of Uber’s Services, see the links below:

For other popular posts you might be interested in, check the links below:

 

Uber Cash Payment in Nigeria

 

For Nigerians, the year 2016 was fraught with astronomical rise in foreign exchange rates. Most businesses had to pay three times the normal amount for goods being imported into the country as foreign exchange continued its steady rise leaving the Naira value at an all time low.

Uber, who began operations in Nigeria in July 2014, was not exempted from the repercussions of the falling Naira and faced some backlash from Nigerian users. Uber users were charged with higher rates than were presented on receipts with the difference sometimes doubling the price of the fare. In a bid to explain reasons behind discrepancies seen by consumers in payments receipts, Uber released a FAQ on the company’s News platform. Uber tried to explain that banks were processing the fare for trips undertaken in Nigeria in dollars due to Uber’s international structure. Nigerian Uber users were charged in dollars and sometimes charged transaction fees by banks. However, Nigerians refused to be appeased and took to boycotting Uber.

Known for its aggressive stance and desire to win at all costs, Uber decided to roll out the Uber cash payment option for Nigerians. Nigeria joins the 6 other countries in the world where Uber allows users pay in cash.cash payment

This development  (Uber cash payment) would give users who are not accustomed to the use of ATM cards, an opportunity to take part in the transportation revolution by Uber. Uber Nigeria’s General Manager Ebi Atawodi issued a statement, highlighting how important paying with cash is to the people in Nigeria, and how it is an exciting opportunity for Uber to experiment the effectiveness of the cash option. She says: “We want everyone to enjoy the hassle-free convenience of ordering a safe, reliable ride at the touch of a button. This cash experiment in Lagos will give us some great insights and help us develop our technology to best meet the needs of the local consumers.”

 

How It Works

  • Open the Uber app and select “SET PICKUP LOCATION”
  • Look towards the bottom of the screen where your card details are displayed and tap on the card
  • In the menu that pops up, select “CASH”. You can always select your preferred method of payment whenever requesting a new trip
  • Request your pickup

 

How Does This Affect Drivers?uber cash payment

Although the Uber cash payment option might be a welcome improvement for Uber users in Lagos, it might pose a source of concern for drivers. Issues like driver safety and the need for drivers to always have change for fares comes to mind. Before this, one of the reasons why Uber was always considered safe for drivers is that they never had to carry too much money while making trips. That way, they were unimpressive targets for robbery. It makes me wonder what might happen now that they have to carry money about.

However, drivers need to figure a way around this development. This could entail making quick stops at the bank to deposit cash at intervals or keeping fares out of sight.

Uber has made it easier for drivers and riders to resolve issues surrounding change. Uber insists ride fares would be rounded up to the nearest hundred. However, drivers still have to carry a few hundreds to ensure issues do not arise.

The Uber Cash payment option may not be the most convenient way for drivers, but it is a fair experiment if it would get more riders on the road and subsequently increase business for all drivers

 

My Take

Uber’s willingness to bend the rules to ensure that they provide seamless service is worth applauding. Nigeria is Africa’s largest economy, the most populous and as far as we know, the biggest and it will be a shame if Uber did not put all efforts in ensuring that Nigeria’s potential is maximized. Putting consumers first, is always a successful way to run a business.

Do you want to become an Uber driver in Lagos, Nigeria? Sign up through the Uber website – using our link: www.uberkit.net/signup. (You get a signup bonus if you use our link, which has our signup referral code already pre-populated).

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