In the race to dominate India, Uber is introducing the Uber Lite app created to reduce data usage. India is a densely populated country with a population of over 380 million people and counting. By introducing a Lite app, Uber is bound to win over millions of users who are looking for an inexpensive way to request a ride.
According to Uber, “Uber Lite is less than 5MB to download (that’s equivalent to just 3 selfies).” Although designed in India, the app will be introduced to all Uber markets. The app will retain the “core functionality” of the original Uber app like the in-app support and also sharing trip details with loved ones.
The rideshare giant also boasted in a blog post that the “reimagined interface” will make it easier to book rides even when your internet connection is “spotty”. Users with limited data plans will no longer have to worry about data consumption as the Lite app is designed to respond in 300-milliseconds.
More About The Uber Lite App
The Uber Lite app is compatible with all android phones which are quite popular in countries like India. By reducing data consumption while using the app, users have one less thing to worry about.
The app will use GPS to guess destinations to minimize typing. Also, caches will be used to store visited places so that users can access this information in off-line mode.
In developing markets like India and Africa, the lite app is a welcome development because users mostly have limited data plans. The app is currently available for download in the following Indian cities: Jaipur, Hyderabad, and Delhi. As much as this is a welcome development, the Uber Lite app is hardly the first of its kind. Ola, Uber’s fierce rival in Asia introduced the lite version of its app in early 2018.
Uber is struggling to hold on to its stance in Asia. The company sold its South-East operation to its Singapore based rival Grab. By introducing a Lite version, it could mean that Uber is looking to increase its hold in India, its last standing market in the region.
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